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Re-launch of CABU ride
CABU a car hailing brand was initially launched in Nigeria in 2018 but didn’t get the expected traction, two years later, with better preparation, after more insights have been garnered through experiences from previous launch plans, CABU commissioned Widescreen Pictures to re-introduce the brand into the market (Traditional and Digital campaign) including an experiential marketing launch which will be targeting both riders and drivers at some hotspots, especially tertiary institutions to build massive awareness and get instant sign ups across board
A summary of the execution process
Agency came up with an aggressive experiential marketing campaign at different touch points using Lagos as a pilot city. This was also supported with OOH and digital campaign. This has led to thousands of downloads of both the user and driver apps of CABU www.xcabu.com
