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BASICS PROJECT MARKETING COMMUNICATION PROJECT FOR CRS
Catholic Relief Services (CRS) with other partners implemented the development of Commercial seed entrepreneur Component of a five-year Building an Economically Sustainable and Integrated Cassava Seed System, (BASICS- I & II) ; in Nigeria the project areas are Benue State and Kogi State.
A critical aspect of the project is to ensure an effective and suitable communication plan in order to increase the patronage of the seed entrepreneurs by farmers in project areas to meet the overall project objective
A summary of the execution process
Agency developed a robust communication strategy and developed insightful and exciting Radio material in several local languages, OOH deployment, BTL materials and facilitated experiential marketing activities in the states. Within 6 months of deployment, awareness of the product was recorded to be about 80% amongst the target market
